GAMES
It is incredibly unique for a multi-billion dollar business to still be considered nascent; but that's the position in which the world of interactive games finds itself. As more and more is riding on the launch of every title, the rules are still being defined in this exciting industry. As we continue to develop relationships with the publishers, developers and the companies that service them, we've found that this business is made up of some of the most intelligent, creative people. We believe one of the keys to success in our changing landscape is to attract and retain those individuals who intimately understand the world of "gamers," and also have the vision to incorporate all that is now influencing the business - from building creative teams and managing key relationships to forging strategic partnerships and leveraging resources. We know that "gamers" are a unique breed who are savvy to what's cool and what's not. They also know when someone isn't speaking their language. Fortunately, NM&R is in the unique position to help our friends in this arena because of our significant experience and relationships in the other areas of entertainment, technology and advertising.
