COMMERCIAL EDITORIAL
Perhaps even more so than the clients of commercial editorial, this business is a relationship-driven business. It's a matter of having the right people in your company, whether it's an A-list Editor or top-level Executive Producer, to bring in those agencies and directors who will cut with you. At NM&R, we have the most extensive, in-depth understanding of the people that make up this business in all the major markets: Los Angeles, New York, Chicago, San Francisco, Dallas, and more. Not that you don't know your business, but you have to cut spots full time. We're keeping our finger on the pulse of this business full time, constantly keeping up to date on who's cutting what, how much they're cutting, who they're cutting it for. More importantly, we can initiate conversations with key people at top companies who are looking for an alternative in their career. This business is small enough that we're either recruiting FROM you or we're recruiting FOR you.
AD AGENCIES & PRODUCTION COMPANIES
Good news! Network and cable ad sales are up! Advertising and marketing budgets of major advertisers are loosening up. What does that mean? Someone's going to have to service their advertising needs. We do not expect to see our industry get right back to the peak it hit in '99 and 2000; however, we are definitely headed back in a positive direction. Not only that, all the alternative advertising everyone's been evangelizing has become a reality. We know that for a fact from all the work we do on the network and cable side. So it's the folks who have continued to manifest the right relationships and have the raw material in their company to deliver outstanding results, those are the companies that will re-emerge stronger than they were before. At NM&R, we have a keen understanding of the relationship-driven dynamics of this business. We specialize in helping our clients build and manage excellent creative teams - starting with the rainmakers at the top and including the breakout creative talent of the industry.
